Marcelo A. Garcia

Directed visual and narrative development for high-profile music residencies and large-scale branded content, overseeing projects from concept to final execution.

Crafted intricate story arcs and designed comprehensive visual systems that seamlessly integrated motion, light, space, and sound to create emotionally resonant journeys.

Pioneered the application of traditional 2D/3D tools alongside advanced AI platforms to develop scalable, immersive stories that enhance audience connection.

Managed the creative pipeline for complex productions, ensuring artistic integrity and technical innovation across diverse visual and narrative projects.

Spearheaded the establishment and growth of a new creative studio, developing a robust service offering in motion, design, and spatial experiences.

Managed all aspects of business development, including client acquisition and project scoping, to secure and deliver high-impact creative solutions.

Oversaw end-to-end project lifecycle, from initial concept to final delivery, ensuring alignment with client vision and industry best practices.

Cultivated a network of collaborators and managed project resources, optimizing efficiency and creative output for multiple simultaneous engagements.

Directed content for Airbnb, developing a distinctive miniature visual language that enhanced brand identity and supported multiple product launches.

Led the comprehensive rebranding of Meta's iconography, transforming flat system icons into dynamic 3D VR icons to align with their immersive experience strategy.

Spearheaded creative direction for Amazon's keynote event and new Kindle launches, delivering compelling visual narratives that captivated global audiences.

Shaped creative solutions for several globally recognized brands, including Apple Music and Apple TV+, contributing to UX/UI design and the Emmy-Award winning mini-series CALLS.

Led comprehensive branding and motion design efforts for Apple Music and Apple TV+, significantly shaping their visual identities and enhancing user experience.

Played a pivotal role in the production of the Emmy-Award winning mini-series CALLS for Apple TV+, contributing to its visual language and storytelling.

Directed impactful campaigns for global brands including Nike, Snap, Google, and Logitech, achieving heightened brand visibility and engagement.

Contributed to UX/UI design for Apple TV+, enhancing platform usability and visual appeal for millions of users.

Led creative direction for Wonderscope, an award-winning AR storytelling app, integrating AI-driven natural language processing to enable interactive conversations and redefine narrative engagement for young audiences.

Shaped the strategic vision for Together, an unreleased social VR platform, fostering meaningful connections within virtual spaces.

Developed and launched Sol, a room-scale AR experience that transformed the Solar System into an interactive educational journey, enhancing user engagement.

Collaborated with multidisciplinary teams to leverage emerging technologies, delivering innovative AR/VR experiences that expanded the boundaries of human connection.

Directed critically acclaimed brand and opening sequences for major film and TV productions, including Darren Aronofsky's Mother!, Jack Ryan, and Star Trek, enhancing narrative impact.

Spearheaded the cinematic narrative for Oliver Stone's The Putin Interviews and Philip K. Dick's Electric Dreams, establishing compelling visual storytelling.

Directed creative for high-impact commercials, including Toyota's 'Good Odds' Super Bowl ad, significantly boosting brand visibility.

Managed diverse projects across film, TV, and emerging technologies, ensuring creative excellence and timely delivery for high-profile clients.

Spearheaded creative direction for Spatialand VR, a pioneering retail platform acquired by Walmart, demonstrating expertise in scalable immersive solutions.

Directed Linkin Park VR in collaboration with Intel, integrating music and immersive storytelling to create a unique user experience.

Led the development of The Big Table VR for Facebook, an innovative exploration of social interactions within virtual spaces.

Guided multidisciplinary teams in the creation of cutting-edge VR experiences, pushing the boundaries of interactive design and technology.

Directed creative vision and design for a wide range of globally recognized brands, including Focus Features, HBO, Google, and Nike, enhancing their visual presence.

Delivered high-quality motion design projects that were featured in the New York Times Sunday Magazine and MTV, expanding brand reach.

Achieved international representation through renowned companies like El Nino (Paris) and Saville Productions, demonstrating global creative excellence.

Managed client relationships and project execution independently, ensuring creative integrity and successful delivery for diverse media outlets.

Spearheaded direction and design for international projects, successfully winning new pitches and securing key clients for the studio.

Directed Dupont's first-ever global TV campaign, significantly expanding brand visibility across international markets.

Conceived and developed the 'My Coke Motion Identity System,' a moving style guide that standardized visual branding for iconic Coca-Cola ads worldwide.

Managed productions for major global clients including BBC America, Hewlett Packard, and Toyota, ensuring high-quality creative output.